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When Clients Undervalue Design: “We Can Get It Done Cheaper at the Printing Press”

In the world of branding and packaging, one of the most common challenges designers face is the perception that design is a simple, low-value task. Recently, during a client interaction, I encountered a situation that perfectly reflects this mindset. A 60-year-old business owner confidently mentioned that label design could be done at a printing press

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UI/UX Designer vs Video Editor: Understanding Creative Roles in the Digital Industry

Recently, while browsing through a hiring post on LinkedIn, I noticed a job requirement for a “UI/UX Designer cum Video Editor.” That moment made me pause and reflect on how the digital marketing industry is evolving and how creative roles are often blended together. As designers, we certainly learn the foundations of visual storytelling, color

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AI Video Is Rising But Is It Replacing Real Shoots?

Another wave is already here. AI video generation. Businesses today are leaning toward AI generated promotional videos instead of organizing full scale shoots. No location booking, no camera crew, no lighting setup, no production delays. Just a concept, a script, and within minutes, a video is ready. For startups and growing brands, this feels efficient

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The Myth Around Creativity Today

The biggest myth in the design industry is that creativity improves by constantly consuming design content. Designers follow top designers, recreate popular styles, and stay updated with trends assuming that this is how creative thinking grows. In reality, overconsumption dulls originality. When the mind is overloaded, it stops thinking independently. Creativity slowly turns into imitation.

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